Energy Day Festival

Presented by Consumer Energy Alliance

Education for the Energy City

Saturday, October 19, 2013
11 am - 5 pm

Hermann Square, City Hall
Houston, Texas

Consumer Energy Alliance University of Houston

Recap: Energy Day 2012

Energy Day 2012 Accomplishments:

  • Recognized by City of Houston as a premier event
  • According to police estimates, Energy Day attracted over 15,000 attendees to its 2nd Annual festival on October 20, 2012 (30% increase from 2011)
  • 60 exhibits: 1/3 Alternative Energy; 1/3 Conventional Energy; 1/3 Academic & Other
  • 93 Partners & Sponsors
  • Awarded $15,000 to students and teachers from the Energy Day Academic Program
  • Numerous appearances by federal, state and locally elected officials and staff from several offices
  • Official proclamation presented by U.S. Representative Sheila Jackson Lee recognizing the importance of Energy Day
  • Greater Houston Partnership organizing “Energy Week” around Energy Day Festival, including GHP Energy Summit

Marketing & Media Coverage:

  • Television
    • ABC-13 Energy Day Special & Tune-In Spots: The 30-minute Energy Day program aired on ABC-13 one time on Houston’s KTRK and an additional 8 times on ABC-13’s Live Well Network with 110 tune-in spots, making 2,253,716 household impressions
    • Fox 26 Morning News: 5 minute segment aired on 10/20/12
    • Energy Day interview on HISD’s Community Connections for month of September
    • Press conference in front of Houston City Hall on 10/17: covered by NBC and Univision
    • Sponsor Commercials on ABC-13: Three 30-second sponsor commercials aired nine times each for a total of 27 spots and 485,215 household impressions
    • Day-of interview on Univision
  • ABC13.com: The ABC-13 Energy Day web page delivered 496,717 impressions
  • Radio & Print Media
    • Radio commercials on NASA’s 3rd Rock Radio
    • 6 stories pre-event (including David Holt Oped in Huffington Post: 37,000,000 views)
    • 2 stories post-event
    • Ad in La Subasta: 30,000 circulation
    • Ad in Bering Omega Sing for Hope Program
  • Energy Day Press Releases to local media & Energy Day Partners
    • 30 Days out
    • Two weeks out
    • Week and day of advisories
    • Post event
  • 1600 Posters in Houston area schools and over 500 posters in local Houston businesses, museums and libraries
  • Flyers in over 200 Houston-area stores, restaurants and businesses
  • 200 posters hung by partners/sponsors, and over 4200 flyers distributed by partners/sponsors
  • More than 40 online posts on social event calendars, radio and news websites
  • More than 25 email blasts by partners/sponsors, reaching over 370,000 households
  • Outreach to millions via Partner & Sponsor Social Media Outlets